About me
I kept watching good brands waste good money.
Budget spent before anyone asked the right questions. Sixteen years in agencies and in-house taught me the fix isn't more spend or better ads. It's someone senior asking "why" before anything gets bought.
Your Growth Partner
Fractional Marketing Director
After sixteen years across agency and in-house, I wanted a better way to run marketing than the one I kept seeing. I work as a growth partner to commerce and DTC brands, owning the strategy and standing behind the numbers it produces.
16 yrs
Marketing across agency and in-house
40+
Brands worked on
30 days
Average time to first performance impact
Who is this for?
Consumer and DTC brands, typically start-up–£30m, in one of two spots: no one senior owning the strategy, or a strategy that's stopped working and needs rebuilding, not patching.
Your Growth Partner
Fractional Marketing Director
After sixteen years across agency and in-house, I wanted a better way to run marketing than the one I kept seeing. I work as a growth partner to commerce and DTC brands, owning the strategy and standing behind the numbers it produces.
16 yrs
Marketing across agency and in-house
40+
Brands worked on
30 days
Average time to first performance impact
Who is this for?
Consumer and DTC brands, typically start-up–£30m, in one of two spots: no one senior owning the strategy, or a strategy that's stopped working and needs rebuilding, not patching.
Your Growth Partner
Fractional Marketing Director
After sixteen years across agency and in-house, I wanted a better way to run marketing than the one I kept seeing. I work as a growth partner to commerce and DTC brands, owning the strategy and standing behind the numbers it produces.
16 yrs
Marketing across agency and in-house
40+
Brands worked on
30 days
Average time to first performance impact
Who is this for?
Consumer and DTC brands, typically start-up–£30m, in one of two spots: no one senior owning the strategy, or a strategy that's stopped working and needs rebuilding, not patching.
Matt's commercial insight & strategic approach have been instrumental in helping us build a sustainable & profitable growth plan, while always challenging us to think differently & focus on what will deliver the greatest long-term impact.
Tom Morley
Commercial Director at Horwood Homewares
Matt's commercial insight & strategic approach have been instrumental in helping us build a sustainable & profitable growth plan, while always challenging us to think differently & focus on what will deliver the greatest long-term impact.
Tom Morley
Commercial Director at Horwood Homewares
Matt's commercial insight & strategic approach have been instrumental in helping us build a sustainable & profitable growth plan, while always challenging us to think differently & focus on what will deliver the greatest long-term impact.
Tom Morley
Commercial Director at Horwood Homewares
FAQ
Your questions answered.
Everything you need to know about working with me. Still have questions? Book a free call and I'll walk you through it.
What does a fractional marketing director actually do?
The job a full-time marketing director would do — own the strategy, run the plan, be accountable for the number — on a fraction of the week. Typically one to two days, embedded in your team or working alongside your senior marketers. The difference from a consultant: I don't hand over recommendations and leave. I run it.
How is this different from hiring an agency?
An agency sells execution, and its strategy tends to arrive shaped like the services it sells. I sit on your side of the table: no channel to push, no retainer to protect. Where agencies are the right tool, I'll brief and manage them — that's often part of the job.
How much time do you actually spend with us?
Usually one to two days a week, with a heavier first few weeks while the diagnosis is done. The point of fractional is you're paying for senior thinking and accountability, not hours at a desk.
How quickly will we see results?
Honest answer: it depends what's broken. Some things move fast — fixing budget allocation, stopping spend that was never going to work. Brand effects build over quarters, not weeks, and anyone who promises otherwise is selling something. What you'll have early is a diagnosis, a plan, and a forecast you can hold me to.
What does it cost?
A day rate, agreed up front, no long lock-in. As a rough anchor: a serious fractional engagement costs a fraction of a full-time director's £80–120k package, and you can stop when the job's done. Exact numbers depend on scope, which is what the first call is for.
FAQ
Your questions answered.
Everything you need to know about working with me. Still have questions? Book a free call and I'll walk you through it.
What does a fractional marketing director actually do?
The job a full-time marketing director would do — own the strategy, run the plan, be accountable for the number — on a fraction of the week. Typically one to two days, embedded in your team or working alongside your senior marketers. The difference from a consultant: I don't hand over recommendations and leave. I run it.
How is this different from hiring an agency?
An agency sells execution, and its strategy tends to arrive shaped like the services it sells. I sit on your side of the table: no channel to push, no retainer to protect. Where agencies are the right tool, I'll brief and manage them — that's often part of the job.
How much time do you actually spend with us?
Usually one to two days a week, with a heavier first few weeks while the diagnosis is done. The point of fractional is you're paying for senior thinking and accountability, not hours at a desk.
How quickly will we see results?
Honest answer: it depends what's broken. Some things move fast — fixing budget allocation, stopping spend that was never going to work. Brand effects build over quarters, not weeks, and anyone who promises otherwise is selling something. What you'll have early is a diagnosis, a plan, and a forecast you can hold me to.
What does it cost?
A day rate, agreed up front, no long lock-in. As a rough anchor: a serious fractional engagement costs a fraction of a full-time director's £80–120k package, and you can stop when the job's done. Exact numbers depend on scope, which is what the first call is for.
FAQ
Your questions answered.
Everything you need to know about working with me. Still have questions? Book a free call and I'll walk you through it.
What does a fractional marketing director actually do?
The job a full-time marketing director would do — own the strategy, run the plan, be accountable for the number — on a fraction of the week. Typically one to two days, embedded in your team or working alongside your senior marketers. The difference from a consultant: I don't hand over recommendations and leave. I run it.
How is this different from hiring an agency?
An agency sells execution, and its strategy tends to arrive shaped like the services it sells. I sit on your side of the table: no channel to push, no retainer to protect. Where agencies are the right tool, I'll brief and manage them — that's often part of the job.
How much time do you actually spend with us?
Usually one to two days a week, with a heavier first few weeks while the diagnosis is done. The point of fractional is you're paying for senior thinking and accountability, not hours at a desk.
How quickly will we see results?
Honest answer: it depends what's broken. Some things move fast — fixing budget allocation, stopping spend that was never going to work. Brand effects build over quarters, not weeks, and anyone who promises otherwise is selling something. What you'll have early is a diagnosis, a plan, and a forecast you can hold me to.
What does it cost?
A day rate, agreed up front, no long lock-in. As a rough anchor: a serious fractional engagement costs a fraction of a full-time director's £80–120k package, and you can stop when the job's done. Exact numbers depend on scope, which is what the first call is for.
Marketing Leadership for consumer & DTC Brands
Build the brand,
growth follows
A free 30-minute call. Bring your numbers, I'll bring the questions. You'll leave knowing what the diagnosis would look at first.
Marketing Leadership for consumer & DTC Brands
Build the brand,
growth follows
A free 30-minute call. Bring your numbers, I'll bring the questions. You'll leave knowing what the diagnosis would look at first.
Marketing Leadership for consumer & DTC Brands
Build the brand,
growth follows
A free 30-minute call. Bring your numbers, I'll bring the questions. You'll leave knowing what the diagnosis would look at first.